Events Management BA (Hons)

Course code N820

What is special about this course?

If your passion is for the dynamic events sector, the BA (Hons) Events Management is the right course for you. Join us and develop sector-specific skills and awareness aligned to high quality, business skills that will make a real impact on the businesses you work with. Discover opportunities to put your learning into practice through portfolio activity, projects, event management, live events and case studies, all while developing the skills and knowledge most valued by the business and events sector, so enhancing your employment opportunities. All students on the events degree will have the opportunity to become involved in a variety of events throughout the duration of the course, including a digital event in year 3.

Living and studying in the Highlands gives you access to an exciting and varied range of events in areas such as music, culture, the arts, business and sporting events.  In addition, studying Events Management with the University of the Highlands and Islands will give you the chance to choose option modules from our creative industries courses, such as BA (Hons) Film Making and BA (Hons) Music.

Special features

  • This course provides a range of theoretical and practical skills required to become an events professional
  • This course offers the flexibility to exit at each level with a valuable qualification


We offer modern student accommodation at a number of our locations.

Entry requirements

  • 3 Scottish Highers at grade C or above OR
  • 2 A levels at grade C or above
  • Prospective students without the standard entry requirements but with considerable relevant work experience are encouraged to apply

Advanced entry to year two:

Advanced entry to year three:

  • Direct access to year 3 may be possible with HND Events Management or HND Hospitality Management, or other HNDs where candidates have events experience

Access routes

SWAP Access courses
If you are eligible to undertake Scottish Wider Access Programmes (SWAP), please visit our SWAP access list for further information on grade profiles and available subjects.

  • SVQ Level 3 in Hospitality Supervision and Leadership
  • City and Guilds Level 2 Diploma in Professional Food and Beverage Service
  • NC Events Coordination

Year 1 - CertHE

Mandatory units include:

  • Industry portfolio 1
  • Event fundamentals
  • Introduction to the customer-centred business
  • Introduction to business

Optional subjects may include:

  • Introduction to tourism and hospitality
  • Introduction to operations management
  • Music in arts and society

Year 2 - DipHE

You will study the following core modules:

  • Finance for events
  • Industry portfolio 2
  • Strategic health safety and legislation for events management
  • Principles of event management and event research
  • Marketing fundamentals

You will also choose one option module from the following:

  • Creating work for clients
  • Event fundamentals (core for students requiring a bridging module and direct entry to year 2)

Year 3 - BA

You will study the following core modules:

  • Research skills
  • Industry portfolio
  • Digital marketing
  • Developing entrepreneurial effectiveness
  • Understanding visitor behaviour

You will also choose one option module from the following:

  • Niche tourism
  • Live event production

Year 4 - BA (Hons)

You will study the following core modules

  • The main event
  • Dissertation
  • Major event analysis

You will also choose one further option module from the following:

  • Business strategy
  • Innovation and enterprise
  • Strategic marketing

How will I study my course?

Additional information for course delivery in 2021-22

From September 2021, it is our intention that physical campuses will be open to all students for access to study facilities, support services and social activities, subject to Scottish Government guidance. Our priority is to provide a safe learning environment for all students and staff. We will continue to review government guidance as restrictions shift and will inform you of any further changes to the information provided below about your course. You will study the course through our blended learning approach. From September, where practical and safe to do so, on-campus practical delivery will be prioritised and placements will be introduced in line with the Scottish Government guidance, including social distancing, where this is not possible alternative options will be available. The theory elements may be delivered online through a combination of tutor-supported study, video-based seminars and self-directed study using the university's virtual learning environment. You can access your online and video-based classes from home however it is our intention to provide on-campus space for individual students where required as far as possible. Further information will be provided by your home campus. You will have an opportunity to attend an online, face to face or blended induction at the start of the course. International students requiring a Student Route visa to study with us must access scheduled classes on-campus.
  • Full-time
  • Part-time (structured)
  • You will study through a combination of practical experience, face-to-face and video conference lectures in the classroom and individual online study via the university's virtual learning environment (VLE), supported by tutors and classmates

How long will my course last?

  • Full-time: 4 years
  • Part-time: 8 years

Where can I study my course?

  • Argyll College UHI
  • Inverness College UHI
  • North Highland College UHI
  • Orkney College UHI
  • Perth College UHI - years 3 and 4 only

Start date

  • September
  • January (part-time only)


For students normally domiciled in Scotland, with a term-time address in Scotland, the following fees apply:

This includes

  • EU nationals with settled or pre-settled status in the UK,
  • EEA/Swiss nationals with settled status in the UK
  • EEA/Swiss nationals with pre-settled status who are self-employed or migrant workers in the UK.
Full-time (120 credit modules) per year £1,820 £1,820
Part-time (structured) (3 x 20 credit modules) per year £645 £645
Part-time (unstructured per module) (per 20 credit module) £215 £215

Rest of UK students

For students normally domiciled in the rest of the UK (England, Wales and N. Ireland, including Channel Islands and the Isle of Man) and with a term time address in Scotland studying this course full time, the following fees apply:

Year 1 CertHE £9,000 £9,000
Year 2 DipHE £9,000 £9,000
Year 3 Degree £9,000 £9,000
Year 4 Honours free free

4th year free only for students studying full-time, on continuous study, who have paid for the previous three years at the University of the Highlands and Islands.

Part-time (per 20 credit module) - £1,500.

Fees are payable in advance each academic year unless otherwise agreed.

There are a number of funding options available to UK students to help you pay for your studies and your cost of living while studying.

EU/EEA and Swiss nationals without settled or pre-settled status in the UK

Following the UK’s departure from the European Union, the Scottish Government has confirmed that EU/EEA and Swiss nationals starting their study in Scotland from academic year 2021-22, who do not have settled or pre-settled status, will be considered as international for fee purposes. For 2021-22, students will get an automatic scholarship of £3,000 per annum and the 4th year of study will be free for those studying full-time, on continuous study, who have paid for the previous three years at the University of the Highlands and Islands.

This includes EEA/Swiss nationals with pre-settled status who are not self-employed or migrant workers in the UK.

Year Level 2021-22 Full-time With scholarship
Year 1 HNC £12,360 £9,360 
Year 2 HND £12,360 £9,360 
Year 3 Degree £12,360 £9,360
Year 4 Honours Free Free

Students will need Student Route visa sponsorship to study on the UK.

International students

For students who do not normally reside in the UK or European Union and with a term-time address in Scotland, the following fees apply:

Full-time (120 credit modules) per year £12,000 £12,360
Part-time (structured) (3 x 20 credit modules) per year** £6,000 £6,180
Part-time (unstructured per module) (per 20 credit module)** £2,000 £2,060

Part-time study is not open to international students requiring Student Route visa sponsorship to study in the UK.

Further information on international course fees.

A no fee increase guarantee is available for self-funding full-time and structured part-time rest of the UK, EU and international undergraduate students for continuous study for the same award, up to the permitted standard time limit for the relevant award.


External scholarships and financial support may be available. Contact the relevant university partner college for more information.

Additional costs

There may be additional costs associated with involvement in any chosen event, depending on the choices and locations of events. These costs may include, however are not limited to:

  • Travel costs
  • Accommodation costs

What can I do on completion of my course?

Once you have successfully completed the degree, you will have all the skills, knowledge and experience you need to seek employment in the event management industry, for example:

  • Event manager
  • Conference venue organiser
  • Festival management
  • International conference manager
  • Sporting events manager
  • Corporate hospitality manager
  • Sports and leisure manager
  • Voluntary organisations fundraiser

Is there more information available online?

QR Code - scan to visit course page

You can use the above QR code to connect directly to the course details.

What our students, graduates and staff say

I’ve always enjoyed putting events together and chose this course so that I could refine what I already knew.

As part of the HNC Events, I completed a placement at Cawdor Castle looking at various event options for the venue.
I am in the process of converting a horsebox into a mobile cafe/bar as part of my own events business.

If Event Management is where you see yourself then this is definitely the degree you need to study. 

Victoria Hughes is on the BA (Hons) Events Management at
our Inverness College UHI campus

My time here at the university has been made more enjoyable through meeting lots of new people who support me, whether it's fellow students or course lecturers. I have made friends for life. The staff are

very approachable, and they want the best for your academic journey. The experience has equipped me for the future and I feel like I can take on any task that comes my way.

Chloe Macrae studied on the BA (Hons) Events Management at our Inverness College UHI campus.

The university's resources such as the virtual learning environment (VLE) mean I can complete the degree much faster than with the Open University, allowing me to get back into employment quicker. It was the natural progression from the HNC Administration and Information Technology course I completed and my hospitality background.

Haley Kirby is studying in her second year of the BA (Hons) Event Management at our Moray College UHI campus.

Apply for Events Management BA (Hons)

I want to start in Jan/Feb 2022 or Aug/Sep 2022 or Jan/Feb 2023

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.